Meet Bookshop

More often than not, when people buy books online, they do so by clicking little thumbnails of novels and essay collections on Amazon’s website. Those thumbnails then materialize as physical copies on their doorsteps in a matter of days. Easy-peasy. The online retailer is the most dominant force in American bookselling today, accounting for over 90 percent of ebooks and audiobooks, and around 42 to 45 percent of print sales, according to BookStat. Into this fray jumps a new online retailer, Bookshop, which is betting that people will see the value in choosing to buy somewhere else—at a business meant to give independent booksellers a chance to grab back some of the market share. “It's not really about disrupting an industry,” CEO Andy Hunter says. “It's about reinforcing an industry. Bookshop is about pulling back from the disruptive influence of Amazon.”

BIG NEWS: Meet Bookshop, the Startup Helping Indie Booksellers Take on Amazon | WIRED

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John Christian Hopkins